Lead Generation For Small Businesses
Generating Leads To Your Small Business Has Never Been Easier
Nowadays, building websites can be easy, but ensuring that they are properly optimized to drive recurring traffic and leads can be complex. When you sign up to partner with Primitive Design Co., we take care of all the heavy lifting so you can focus on running and growing your business.
Lead generation is critical for the overall growth of your small business because it can help you attract and convert potential customers into paying customers. In today's ever competitive market, it's not enough to simply have a good product or service - your small business also needs to actively seek out and engage with your ideal customer or target market.
By generating leads using our strategically planned websites, your small business can increase its chance of reaching potential customers and converting them into loyal customers and bringing in more revenue.
The Tactics We Execute To Ensure Your New Site Is Consistently Driving Leads
We’ve planned and implemented many website lead generation strategies for small businesses to the point that we’ve developed our own tried and tested process to drive results. The following are just a few tactics we’ll focus on when we design and build your new website:
Develop & Define A Target Audience
Before you can begin selling your products and services online, you need to know who you're selling to. Defining a target audience is crucial for generating leads from your website because it enables you to develop content and messaging that resonates with your ideal customer. When we know and understand who your ideal customer is, we can then tailor your new website's copy, imagery and call to actions to appeal to those users' unique needs, pain points and desires. By defining a target audience, we're able to fine tune your site to increase the chances of converting your website visitors into leads and future customers.
Design & Build Enticing Landing Pages
Because your new site will be search engine friendly, you will naturally begin to generate regular monthly traffic. As this new website traffic begins to roll in, we need to clearly define the actions we want your visitors to take, and one of the strategies we execute is setting up landing pages. Landing pages will be an important part of your new Primitive Design Co. website strategy as this will be what ultimately brings in your leads, depending on the goals we define early in our partnership.
By deploying landing pages across your site, we're able to tailor content specific to the products and services your visitors may be interested in and focus on one goal: filling out a form to collect information or to call you.
Lead Magnets
Lead magnets are a powerful tool that we will leverage depending on your overall website goals. By setting up lead magnets, we're creating a reason for visitors to provide you with their contact information in exchange for valuable content or resources. A lead magnet can be anything of value to your visitors, such as a downloadable e-book, complimentary video course, or even a printable coupon code. This will give you a great chance to attract potential leads who may not have otherwise been interested in your products or services.
Implement A Search Engine Optimization Strategy Throughout Your New Website
The main lead generation component we will focus on with your new Primitive Design Co. website will be search engine optimization. By ensuring your new website is fully search engine optimized, we're reducing your overall cost to acquire new customers by leveraging your website's performance in search engines. By ensuring we target high search volume keywords and writing high quality content, we're creating an opportunity to attract high quality website traffic which can lead to an increase in lead generation and overall revenue.
While search engine optimization is known to be a long-term investment, over time your website will continue to improve it's ability to attract new visitors and likely customers.
Your New Website Is Built With A Lead Generation Strategy Tailored For Your Business Goals and Needs
By signing up for one of our three website packages, your new Primitive Design Co. website will be fully optimized to attract high quality traffic, giving you a great chance at converting new leads and increase revenue. A partnership with us means that we’ll do everything we can do gain a deep understanding of your business and plan a lead generation strategy that’ll help bring in new customers to your small business.
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Have Additional Questions?
If you have additional questions about how a lead generation strategy can help your website drive additional traffic and revenue, click the button below and fill out the form on the next page to book your complimentary consultation with Primitive Design Co.